Skip to content Print VAT checker / VAT on postcards Is there VAT on postcards? Postcards are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
PRIVATE & CONFIDENTIAL TAXMAN 20% Wish you were here. Twenty per cent, regardless.
WISH YOU WERE HERE (+20%) Postcards
20% VAT
HMRC says postcards are standard-rated, whether written on or not.
Is there VAT on postcards? Postcards are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8. HMRC says postcards are standard-rated, whether written on or not.
Where does this come from? HMRC VAT Notice 701/10, section 8, HMRC's guidance on zero rating books and printed matter. Read the notice on GOV.UK ↗
Also called postcard, post card, promotional postcard, art postcard, mailer postcard
Why this exists Some print is 0% VAT, some is 20%, and the rules are about what a thing is , not what you call it. Search using the words you use for your print job.
How we check the guidance Every answer names the HMRC paragraph it rests on, with a link. We check HMRC's guidance for changes every day. If it changes, a notice goes up on every page until the answers have been reviewed.
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Checked against HMRC's guidance on 22 September 2026. HMRC last changed its print VAT rules on 31 July 2020.
Guidance only, not tax advice. Based on HMRC VAT Notices 701/10, 701/14 and 701/58. Contains public sector information licensed under the Open Government Licence v3.0. If the exact liability matters, check with HMRC or your accountant. Privacy
