Stickers and labels are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
Stickers and labels
20% VAT
HMRC lists stickers, labels and tags as standard-rated.
HMRC VAT Notice 701/10, section 8
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Stickers, labels, tags, record labels and transfers are all listed as standard-rated. A label is applied to something else and is part of that thing's presentation, so it is not printed matter conveying information to be read in the hand. Price cards and tags are on the same list. There is one route out, and it is narrow: 5.1 says minor accessories supplied with a zero-rated item are regarded as forming part of it, so a sticker sheet bound into a zero-rated book goes at the book's rate. Supplied on its own, or as part of a pack of several items, it is 20%.
It goes on something else. That is enough to keep it out of Group 3.
HMRC VAT Notice 701/10, section 8, HMRC's guidance on zero rating books and printed matter. See the notices we work from.
Labels are listed as standard-rated.
Stickers are listed as standard-rated.
5.1 treats a minor accessory supplied with a zero-rated item as part of it, and the book is zero-rated.