Some of it. It depends on the item, not the occasion, so one job can have both rates on the same invoice.
Printing for a christmas
Some 0%, some 20%
Here's the usual print for a christmas. Tap any item to see why it's 0% or 20%.
Greetings cards are standard-rated.
Calendars are standard-rated. They're used, not just read.
HMRC treats table menu cards as standard-rated, but a takeaway menu posted through doors is a leaflet.
Anything that gets you in, gets you money off or has a value of its own is standard-rated.
Packaging and wrapping aren't reading matter, so they're standard-rated.
HMRC lists stickers, labels and tags as standard-rated.
Sweets and chocolate count as confectionery, which is standard-rated. (Cakes and most biscuits are 0%, but biscuits coated or part-coated in chocolate are 20%.)
Leaflets are zero-rated. A sheet you pick up, read and bin (or one that comes with a product) is exactly what the zero rate is for.
Anything made to go on a wall or be displayed is standard-rated. The zero rate is for things you hold and read.