How Much VAT? by Tenfold

Is there VAT on banners and pull-ups?

Banners and pull-ups are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 2.

A large banner at the standard rate.Everything in proportion.
20% VAT!

Banners and pull-ups

20% VAT

The zero rate only covers paper and card. Fabric, vinyl, PVC, foamboard and the like are standard-rated.

HMRC VAT Notice 701/10, section 2

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Why are banners and pull-ups 20%?

Banners run into the same boundary as signs. PVC, mesh, fabric and the wide-format materials that go with them, Heras fence covers, aeromesh, building and scaffold wraps, aren't paper or card, so the zero rate never comes into play. A pull-up banner is standard-rated twice over: it isn't paper, and it's for display. Ordering hundreds of them changes nothing, because quantity only matters for leaflets.

What decides it?

The material, before anything else. Fabric, PVC and mesh are outside the zero rate whatever is printed on them.

Where does this come from?

HMRC VAT Notice 701/10, section 2, HMRC's guidance on zero rating books and printed matter. See the notices we work from.

Some real jobs

  • A roller banner for an exhibition20%

    Not paper or card, and for display.

  • Heras fence covers for a building site20%

    Printed mesh. Same boundary.

  • A paper banner printed for a village fete20%

    Paper this time, but still a sheet put up for display.

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