Some of it. It depends on the item, not the occasion, so one job can have both rates on the same invoice.
Printing for a estate agent or property
Some 0%, some 20%
Here's the usual print for a estate agent or property. Tap any item to see why it's 0% or 20%.
Brochures are zero-rated. Several sheets of reading matter folded or fastened together, even if it's all advertising.
Leaflets are zero-rated. A sheet you pick up, read and bin (or one that comes with a product) is exactly what the zero rate is for.
The zero rate only covers paper and card. Fabric, vinyl, PVC, foamboard and the like are standard-rated.
Most folders are standard-rated. A folder can be zero-rated if it's really a brochure, carrying a good amount of information in its own right.
Cards made to be kept, sent or used in their own right aren't leaflets, so they're standard-rated.
Plans and drawings for architectural, engineering or commercial use are specifically excluded from the zero rate.
Anything made to go on a wall or be displayed is standard-rated. The zero rate is for things you hold and read.