Skip to content Print VAT checker / VAT on personalised letters Is there VAT on personalised letters? Personalised letters are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 4.3.
PRIVATE & CONFIDENTIAL TAXMAN 20% Everything appears to be in order. Twenty per cent, please.
Personalised letters
20% VAT
A stock letter with each recipient's name or address added is standard-rated.
Is there VAT on personalised letters? Personalised letters are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 4.3. A stock letter with each recipient's name or address added is standard-rated.
Where does this come from? HMRC VAT Notice 701/10, paragraph 4.3, HMRC's guidance on zero rating books and printed matter. Read the notice on GOV.UK ↗
Why this exists Some print is 0% VAT, some is 20%, and the rules are about what a thing is , not what you call it. Search using the words you use for your print job.
How we check the guidance Every answer names the HMRC paragraph it rests on, with a link. We check HMRC's guidance for changes every day. If it changes, a notice goes up on every page until the answers have been reviewed.
We are printers based in Nottingham and London. We work with the NHS, NCHA, LUNA Students, DHP Family and Urban Outfitters. Get a quote .
Checked against HMRC's guidance on 22 September 2026. HMRC last changed its print VAT rules on 31 July 2020.
Guidance only, not tax advice. Based on HMRC VAT Notices 701/10, 701/14 and 701/58. Contains public sector information licensed under the Open Government Licence v3.0. If the exact liability matters, check with HMRC or your accountant. Privacy
