Skip to content Print VAT checker / VAT on art prints and photographs Is there VAT on art prints and photographs? Art prints and photographs are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
PRIVATE & CONFIDENTIAL TAXMAN 20% A fine print. Twenty per cent of it, specifically.
Art prints and photographs
20% VAT
Pictures and prints are standard-rated. They're for looking at on a wall, not reading.
Is there VAT on art prints and photographs? Art prints and photographs are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8. Pictures and prints are standard-rated. They're for looking at on a wall, not reading.
Where does this come from? HMRC VAT Notice 701/10, section 8, HMRC's guidance on zero rating books and printed matter. Read the notice on GOV.UK ↗
Also called art print, print, giclee, giclee print, fine art print, photo print, photograph, photographs, photo, canvas print, canvas, framed print, reproduction, picture, illustration print, framed map, decorative map
Why this exists Some print is 0% VAT, some is 20%, and the rules are about what a thing is , not what you call it. Search using the words you use for your print job.
How we check the guidance Every answer names the HMRC paragraph it rests on, with a link. We check HMRC's guidance for changes every day. If it changes, a notice goes up on every page until the answers have been reviewed.
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Checked against HMRC's guidance on 22 September 2026. HMRC last changed its print VAT rules on 31 July 2020.
Guidance only, not tax advice. Based on HMRC VAT Notices 701/10, 701/14 and 701/58. Contains public sector information licensed under the Open Government Licence v3.0. If the exact liability matters, check with HMRC or your accountant. Privacy
