# How Much VAT? (UK print VAT checker)

> Free checker for whether printed items are zero-rated (0% VAT) or standard-rated (20% VAT) in the UK. Every answer cites the paragraph of HMRC VAT Notice 701/10 it comes from. Made by Tenfold, printers in Nottingham and London.

Key facts:
- UK VAT on print depends on what the item is and does, not what it's called. Books, booklets, brochures, leaflets, newspapers, magazines, maps and printed music can be zero-rated. Stationery, cards, posters, tickets, forms, labels and anything not on paper or card are standard-rated.
- Leaflets are zero-rated when they're A4 or smaller (or up to A2 printed both sides and folded to A4), not laminated, printed in quantities of 50 or more, and no more than 25% is space to fill in or tear off.
- Orders of service are zero-rated. Invitations, greetings cards, business cards and posters are 20%.
- Sources, checked daily for changes (reviewed 22 September 2026): HMRC VAT Notice 701/10 https://www.gov.uk/guidance/zero-rating-books-and-printed-matter-for-vat-notice-70110; HMRC VAT Notice 701/14 https://www.gov.uk/guidance/food-products-and-vat-notice-70114; HMRC VAT Notice 701/58 https://www.gov.uk/guidance/vat-when-you-supply-services-or-goods-to-charities-notice-70158.
- To remove 20% VAT from a price divide by 1.2 (not minus 20%); the VAT in a VAT-inclusive price is one sixth of it. To add 20% VAT multiply by 1.2.
- Guidance only, not tax advice.

## Tools
- [Checker](https://howmuchvat.co.uk/): type any printed item in everyday words; unknown items get a short question flow
- [VAT calculator](https://howmuchvat.co.uk/vat-calculator): add or remove UK VAT (20% or 5%) from any price; also [remove VAT](https://howmuchvat.co.uk/remove-vat) and [add VAT](https://howmuchvat.co.uk/add-vat)
- [All data as JSON](https://howmuchvat.co.uk/vat-rates.json)
- [Tenfold](https://howmuchvat.co.uk/tenfold): the printers who make this checker, Nottingham and London; quotes for any print job

## Items
- [Advertising-led e-publications](https://howmuchvat.co.uk/vat-on/advertising-e-publications): Advertising-led e-publications are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 9.2.
- [Agendas](https://howmuchvat.co.uk/vat-on/agendas): Agendas are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Announcement cards](https://howmuchvat.co.uk/vat-on/announcement-cards): Announcement cards are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Annual reports and company accounts](https://howmuchvat.co.uk/vat-on/annual-reports): Annual reports and company accounts are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Appointment and loyalty cards](https://howmuchvat.co.uk/vat-on/loyalty-and-appointment-cards): Appointment and loyalty cards are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Architectural and engineering plans](https://howmuchvat.co.uk/vat-on/architectural-plans): Architectural and engineering plans are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.10.
- [Art prints and photographs](https://howmuchvat.co.uk/vat-on/art-prints-and-photographs): Art prints and photographs are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Banners and pull-ups](https://howmuchvat.co.uk/vat-on/banners-and-pull-ups): Banners and pull-ups are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 2.
- [Booklets](https://howmuchvat.co.uk/vat-on/booklets): Booklets are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.1.
- [Bookmarks](https://howmuchvat.co.uk/vat-on/bookmarks): Bookmarks are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 5.1.
- [Books](https://howmuchvat.co.uk/vat-on/books): Books are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.1.
- [Branded sweets and chocolate](https://howmuchvat.co.uk/vat-on/branded-sweets-and-chocolate): Branded sweets and chocolate are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/14, paragraph 3.6.
- [Brochures](https://howmuchvat.co.uk/vat-on/brochures): Brochures are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.2.
- [Business cards](https://howmuchvat.co.uk/vat-on/business-cards): Business cards are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Calendars](https://howmuchvat.co.uk/vat-on/calendars): Calendars are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.3.
- [Catalogues](https://howmuchvat.co.uk/vat-on/catalogues): Catalogues are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.1.
- [Certificates](https://howmuchvat.co.uk/vat-on/certificates): Certificates are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Charity appeal letters and donation envelopes](https://howmuchvat.co.uk/vat-on/charity-appeal-letters-and-donation-envelopes): Charity appeal letters and donation envelopes are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/58, paragraph 6.1.
- [Cheques and financial documents](https://howmuchvat.co.uk/vat-on/cheques): Cheques and financial documents are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Children's colouring and activity books](https://howmuchvat.co.uk/vat-on/colouring-books): Children's colouring and activity books are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.8.
- [Children's picture books](https://howmuchvat.co.uk/vat-on/childrens-picture-books): Children's picture books are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.7.
- [Clothing and uniform](https://howmuchvat.co.uk/vat-on/clothing-and-uniform): Clothing and uniform are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 2.
- [Comics and zines](https://howmuchvat.co.uk/vat-on/comics-and-zines): Comics and zines are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Compliment slips](https://howmuchvat.co.uk/vat-on/compliment-slips): Compliment slips are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Crossword and puzzle books](https://howmuchvat.co.uk/vat-on/puzzle-books): Crossword and puzzle books are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Design, artwork and typesetting on their own](https://howmuchvat.co.uk/vat-on/design-and-artwork): Design, artwork and typesetting on their own is standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 7.3.
- [Diaries and notebooks](https://howmuchvat.co.uk/vat-on/diaries-and-notebooks): Diaries and notebooks are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.1.
- [Digital publications](https://howmuchvat.co.uk/vat-on/digital-publications): Digital publications can be 0% or 20% VAT in the UK depending on the job (HMRC VAT Notice 701/10, section 9). An e-book, e-magazine, e-newspaper or e-journal that's mostly reading: 0% VAT. A standalone map, chart or piece of sheet music: 20% VAT. Something to fill in, like an e-diary or digital planner: 20% VAT. Mostly advertising, or mostly audio or video: 20% VAT.
- [Digital publications for filling in](https://howmuchvat.co.uk/vat-on/digital-publications-for-filling-in): Digital publications for filling in are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 9.6.
- [Directories](https://howmuchvat.co.uk/vat-on/directories): Directories are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Door hangers](https://howmuchvat.co.uk/vat-on/door-hangers): Door hangers can be 0% or 20% VAT in the UK depending on the job (HMRC VAT Notice 701/10, paragraph 3.3). Information to read and throw away, like a flyer on your door: 0% VAT. Made to hang up and be kept, like a do not disturb sign: 20% VAT.
- [E-publications](https://howmuchvat.co.uk/vat-on/e-publications): E-publications are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, section 9.
- [Election leaflets](https://howmuchvat.co.uk/vat-on/election-leaflets): Election leaflets are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Envelopes](https://howmuchvat.co.uk/vat-on/envelopes): Envelopes are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Folded leaflets](https://howmuchvat.co.uk/vat-on/folded-leaflets): Folded leaflets are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.3.
- [Folders](https://howmuchvat.co.uk/vat-on/folders): Folders can be 0% or 20% VAT in the UK depending on the job (HMRC VAT Notice 701/10, paragraph 5.2). It's mainly there to hold other things: 20% VAT. It's printed with plenty of information, like a brochure with a flap: 0% VAT.
- [Forms and questionnaires](https://howmuchvat.co.uk/vat-on/forms): Forms and questionnaires are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.4.
- [General binders](https://howmuchvat.co.uk/vat-on/branded-binders): General binders are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 5.2.
- [Greetings cards](https://howmuchvat.co.uk/vat-on/greetings-cards): Greetings cards are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Guide books](https://howmuchvat.co.uk/vat-on/guide-books): Guide books are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Information-carrying folders](https://howmuchvat.co.uk/vat-on/information-folders): Information-carrying folders are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.2.
- [Instruction leaflets and manuals](https://howmuchvat.co.uk/vat-on/instruction-manuals): Instruction leaflets and manuals are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.3.
- [Invitations](https://howmuchvat.co.uk/vat-on/invitations): Invitations are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Laminated items](https://howmuchvat.co.uk/vat-on/laminated-items): Laminated items are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.3.
- [Leaflets](https://howmuchvat.co.uk/vat-on/leaflets): Leaflets are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.3.
- [Letterheads](https://howmuchvat.co.uk/vat-on/letterheads): Letterheads are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Letters](https://howmuchvat.co.uk/vat-on/letters): Letters can be 0% or 20% VAT in the UK depending on the job (HMRC VAT Notice 701/10, paragraph 4.3). Each one is personalised with a name or address: 20% VAT. Same letter for everyone, blank except for name, address, reference and signature: 0% VAT. A charity's appeal letter asking for donations: 0% VAT.
- [Loose-leaf books and manuals](https://howmuchvat.co.uk/vat-on/loose-leaf-manuals): Loose-leaf books and manuals are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.1.
- [Magazines](https://howmuchvat.co.uk/vat-on/magazines): Magazines are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.6.
- [Maps](https://howmuchvat.co.uk/vat-on/maps): Maps are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.10.
- [Memorial cards](https://howmuchvat.co.uk/vat-on/memorial-cards): Memorial cards are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Menus](https://howmuchvat.co.uk/vat-on/menus): Menus can be 0% or 20% VAT in the UK depending on the job (HMRC VAT Notice 701/10, section 8). Takeaway menu posted through doors or handed out: 0% VAT. Menu for the table, or for a wedding or event: 20% VAT.
- [Merchandise](https://howmuchvat.co.uk/vat-on/merchandise): Merchandise is standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 2.
- [NCR pads, invoice and receipt books](https://howmuchvat.co.uk/vat-on/ncr-pads-and-invoice-books): NCR pads, invoice and receipt books are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Newsletters](https://howmuchvat.co.uk/vat-on/newsletters): Newsletters are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.6.
- [Newspapers](https://howmuchvat.co.uk/vat-on/newspapers): Newspapers are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.5.
- [Orders of service](https://howmuchvat.co.uk/vat-on/orders-of-service): Orders of service are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.3.
- [Packaging and paper bags](https://howmuchvat.co.uk/vat-on/packaging-and-paper-bags): Packaging and paper bags are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Personalised letters](https://howmuchvat.co.uk/vat-on/personalised-letters): Personalised letters are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 4.3.
- [Place cards and table names](https://howmuchvat.co.uk/vat-on/place-cards): Place cards and table names are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Playing cards and games](https://howmuchvat.co.uk/vat-on/playing-cards-and-games): Playing cards and games are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Point of sale](https://howmuchvat.co.uk/vat-on/point-of-sale): Point of sale is standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 4.1.
- [Postcards](https://howmuchvat.co.uk/vat-on/postcards): Postcards are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Posters](https://howmuchvat.co.uk/vat-on/posters): Posters are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 4.1.
- [Presentation folders](https://howmuchvat.co.uk/vat-on/presentation-folders): Presentation folders are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 5.2.
- [Price lists](https://howmuchvat.co.uk/vat-on/price-lists): Price lists are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Programmes](https://howmuchvat.co.uk/vat-on/programmes): Programmes are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Recipe books](https://howmuchvat.co.uk/vat-on/recipe-books): Recipe books are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Recipe cards and reference cards](https://howmuchvat.co.uk/vat-on/recipe-and-reference-cards): Recipe cards and reference cards are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.3.
- [Reusable door hangers](https://howmuchvat.co.uk/vat-on/reusable-door-hangers): Reusable door hangers are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.3.
- [Ring binders](https://howmuchvat.co.uk/vat-on/ring-binders): Ring binders can be 0% or 20% VAT in the UK depending on the job (HMRC VAT Notice 701/10, paragraph 5.2). Supplied with the loose-leaf book or manual it holds, or printed with that book's exact title: 0% VAT. Supplied with forms, stationery or other contents: 20% VAT. A general branded binder (a company name alone isn't enough): 20% VAT.
- [Sell sheets and fact sheets](https://howmuchvat.co.uk/vat-on/sell-sheets): Sell sheets and fact sheets are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.3.
- [Sheet music](https://howmuchvat.co.uk/vat-on/sheet-music): Sheet music is zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.9.
- [Signs and boards](https://howmuchvat.co.uk/vat-on/signs): Signs and boards are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 2.
- [Standalone digital maps and music](https://howmuchvat.co.uk/vat-on/standalone-digital-maps-and-music): Standalone digital maps and music are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 9.13.
- [Stickers and labels](https://howmuchvat.co.uk/vat-on/stickers-and-labels): Stickers and labels are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Table menu cards](https://howmuchvat.co.uk/vat-on/menu-cards): Table menu cards are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Takeaway menu leaflets](https://howmuchvat.co.uk/vat-on/takeaway-menus): Takeaway menu leaflets are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.3.
- [Tickets](https://howmuchvat.co.uk/vat-on/tickets): Tickets are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.3.
- [Timetables](https://howmuchvat.co.uk/vat-on/timetables): Timetables are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Tracts and pamphlets](https://howmuchvat.co.uk/vat-on/pamphlets): Tracts and pamphlets are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.2.
- [Unprinted paper](https://howmuchvat.co.uk/vat-on/blank-paper): Unprinted paper is standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 8.
- [Vinyl and window graphics](https://howmuchvat.co.uk/vat-on/vinyl-graphics): Vinyl and window graphics are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, section 2.
- [Vouchers and coupons](https://howmuchvat.co.uk/vat-on/vouchers): Vouchers and coupons are standard-rated (20% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.3.
- [Workbooks and exam papers](https://howmuchvat.co.uk/vat-on/workbooks): Workbooks and exam papers are zero-rated (0% VAT) in the UK under HMRC VAT Notice 701/10, paragraph 3.1.

## Occasions
- [Printing for a wedding](https://howmuchvat.co.uk/printing-for/wedding)
- [Printing for a funeral](https://howmuchvat.co.uk/printing-for/funeral)
- [Printing for a christening](https://howmuchvat.co.uk/printing-for/christening)
- [Printing for a restaurant, cafe or bar](https://howmuchvat.co.uk/printing-for/restaurant)
- [Printing for a christmas](https://howmuchvat.co.uk/printing-for/christmas)
- [Printing for a event, gig or festival](https://howmuchvat.co.uk/printing-for/event)
- [Printing for a conference or trade show](https://howmuchvat.co.uk/printing-for/conference)
- [Printing for a new business or rebrand](https://howmuchvat.co.uk/printing-for/business)
- [Printing for a shop or online store](https://howmuchvat.co.uk/printing-for/retail)
- [Printing for a estate agent or property](https://howmuchvat.co.uk/printing-for/property)
- [Printing for a school, college or university](https://howmuchvat.co.uk/printing-for/school)
- [Printing for a charity or fundraising](https://howmuchvat.co.uk/printing-for/charity)
- [Printing for a church](https://howmuchvat.co.uk/printing-for/church)
- [Printing for a election or campaign](https://howmuchvat.co.uk/printing-for/election)
- [Printing for a record or music release](https://howmuchvat.co.uk/printing-for/music-release)